Visual concept design for Mikkeller's 2024 Halloween craft beer Brewtiful Darkness. During my studies at Den Danske Reklameskole, we had the pleasure of being visited by Mikkeller's label designer, Luke Cloran, who taught us about the principles of creating a cohesive universe. As part of his Master Class, there was a competition for creating a visual concept design for Mikkeller's Halloween beer Brewtiful Darkness – which I was honored to win.